abbreviations
SEM = search engine marketing
SEO = search engine optimization
SEA = search engine ads
When will SEO help you?
You have a brilliant product or a great website, but hardly anyone knows about you? You aren't in the top 5 in the search results?
The success of your company and search engine optimization go hand in hand. By adapting your website to the complex requirements of Google & Co., you will improve your ranking in the long term and become more visible to your customers on the Internet.
In order to get ahead here, a well-thought-out SEO strategy is necessary. You will become a brand and gain a level of trust.
With a tailor-made SEO strategy to become a constant source of new customers for your website
Get to the top spots with sustainable search engine optimization: Our search engine experts analyze your website and design the right SEO strategy based on the status quo and your goals.
We know what it takes to get your website to the top and keep it there. Through regular training and conferences we are always up to date with the latest SEO requirements and opportunities.
The advantages of professional SEO support
Optimize from the start with a clear strategy and achievable goals
More attention, greater visibility and reach on the Internet with minimal wastage
Avoid unnecessary loss of visitors to your competitors and thus secure conversions and leads
Increased sales for your company
Long-term more success and "free" visitors via Google
Strengthen your company as a brand in the long term and secure market shares against the competition
No unnecessarily high costs for click prices on Google Ads at the same or better positions, by improving the Google Quality Score (A value that Google Ads assigns to a page and advertisement to define how well it matches a search query)
Timing
- "Search engine optimization grows like a healthy, strong tree with good soil, sufficient care and enough time. Then all you need to harvest its fruits."
- What is true for a healthy tree also applies to the visibility of your website on Google. Neither over-fertilizing nor long periods of drought will do your harvest any good. It is important to implement the right measures at the right timing. This requires patience, observation, tact and a lot of experience.
- Unlike search engine advertising, organic search engine optimisation takes longer to achieve initial success and requires a continuous process of improvement. However, the results are longer term, usually more cost-effective, and even after the measures are quickly discontinued or paused, your website visibility is usually maintained. Therefore, it is very rarely a single marketing measure. Search engine optimization is usually an ongoing marketing discipline that should be pursued over years.
Our approach
- We analyze your website in advance, identify optimization potentials and gain a holistic overview of the current market situation, possible search terms, your target groups and the dominant competitors.
- Together with you, we set logical and achievable SEO goals and create an action plan that is individually tailored to you.
- We then define to-do’s together with you, the responsibilities are determined and we set up the appropriate monitoring.
- During the entire term, you will receive (upon request) regular reports and suggestions for further fine-tuning of the measures in order to achieve maximum benefit from the optimizations.
